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Lyon president Jean-Michel Aulas is looking to translate profit into results – and vice-versa – by investing OL Group profits into bringing in more quality players and taking the seven-time champions of France back to the top.

Since the completion of the Groupama Stadium, Olympique Lyonnais have switched from a policy of in-house youth and infrastructure development to one that saw an influx of talent – featuring the likes of Mariano Diaz, Bertrand Traoré and Memphis Depay – and Aulas is convinced that this model will take the club to the top.

Follow the model

“We will partially reinvest in players,” said the club president and head of the OL Group, which runs the club and which has just announced massive profit increases of 142 per cent – €150m – over the last two years, due in no small part to revenue from the OL Group-owned Groupama Stadium. “We will do so in a progressive manner, as our model requires. We will continue to recruit young, talented players with huge potential from big clubs.”

Although the club’s results have fallen somewhat short of their objectives so far this season – Bruno Genesio’s side have drawn five, lost one and won just three of their ten matches in all competitions so far this season – the new players have settled in well and the team is playing attractive football, but Aulas underlined that in order for the model to work, the results need to start flowing.

Lofty aims

“If we don’t link sporting performance and our investments, then we’re not on track in our project, which is to once again become Champions of France and to win a European title. For that, we absolutely have to have a top-notch team.”

Lyon will look to break their five-match winless run in all competitions when they play host to reigning Ligue 1 Conforama champions AS Monaco at the Groupama Stadium in their Week 9 clash on October 13.

 

>> CLUB PROFILE: Olympique Lyonnais


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